What BYB Marketing does


Do you know who are the most profitable customers for your business?  Wouldn't it be great to have more customers like this?  This is where we can help.

BYB Marketing are marketing consultants based in Hamilton, New Zealand.  We provide marketing solutions to all kinds of businesses.

View our products or services.

We can also tailor services to suit your situation and budget.

Contact us to arrange a consultation to chat more about your needs.  We'll shout the coffee!  Or, we could talk virtually.

Market Research

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Better understand the market you're in and your customers attitudes.

Marketing Strategy

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Marketing strategy that  attracts more of the customers that you want.

Content Marketing

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Marketing content that positions you as an expert in your industry.

Learning / Training

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Understand the marketing fundamentals, & apply them to your business. 

Marketing Specialists in Hamilton, New Zealand


Your branding is just your name and that little logo thing, right?...  Wrong.  

Branding is everything that identifies a business.  Branding is in every aspect of your marketing.

Your brand is your reputation.  How you are recognised and judged by customers.

It should be considered from day one, but it often becomes an after-thought.  It usually comes after "making money" on the to-do list...

Branding helps businesses to become more memorable, ultimately attracting more customers and increasing sales. 

But for whatever reason, many businesses are reluctant to invest in their brands.  They'd rather be just like every one of their competitors.

What happens when you have a powerful brand that has created equity?

Customers are willing to pay more for your products or services. It’s as simple as that.

Learn more about how branding works

Positioning your brand in the market

Marketing that communicates what makes you different and how you give value

Many businesses make the mistake of assuming that everybody could or might be a customer.

This creates two issues.

One, businesses try so hard to not be offensive to anybody that their branding and marketing ends up being very plain, and not very memorable.

Two, the hard-earned money that you invest in marketing gets wasted on people who will never be a customer. 

Businesses should focus all their marketing budget and effort on the people most likely to be their most profitable customers.

Brands should have a point of difference and value proposition that targets their ideal customers or clients.

This is called positioning.

When customers trust and value a brand, it increases how much they're willing to pay compared to alternatives.   

Brand Equity.

We help businesses to increase their brand equity with more effective marketing.

View our products & services, or learn more about how we can help your business by clicking on a link below.

 New Business / SME

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New or small business?  Don't have a huge marketing budget?

Corporate branding

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Re-branding and marketing strategies for large business or corporations.

Personal branding 

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Drive more sales to your business through your personal social media. 

Talk to us

Send BYB Marketing a message 

We would love to have a conversation about how BYB Marketing can help your brand attract more of the customers YOU WANT.