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Positioning strategy

Your market position is where you sit in the market relative to competitors, and how customers perceive your brand. 

How is your brand different from your competitors? What is your value proposition for customers? 

Don't blend in with your competition. 

Position your brand to be remembered.  To be seen as a luxury or premium product or service.  Your place of business for example - what perception does that give customers? This could be your website if you're a consultant, or your workshop if you're a mechanic.

After a market analysis, our positioning strategies consider where your competitors sit, where your business excels, and the needs of your customers.

We position your brand to make it as attractive as possible to your target market.

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