HOW BYB Marketing helps businesses grow
Not just another digital marketer...
Instead, we help businesses to implement marketing strategies into their business to attract more customers.
Are you a business owner? Does this sound familiar?
You're an expert at Plumbing. Or maybe Architecture. Or maybe it is Photography.
But not a marketing expert.
You'd like to do a bit more marketing to attract more customers, but you don't quite understand marketing as well as you'd like and how to apply it to the business.
This is a common problem for business owners. Marketing seems like a luxury, where really it should be a foundation of your business.
Marketing is in everything. From your name to your place of business/website, your customer service, or the colour of the packaging. This all influences the perceptions of your brand.
With the internet and power of social media, it's so much easier and cheaper to put your brand in front of your target audience.
But so many people aren't very good at it. They don't say the right things. It's all buy, buy, buy! People are tuning out.
In a crowded market place, advertising can become white noise.
You need to connect with your audience, and build a relationship. Because when they trust you, they'll buy.
Digital marketing companies often look after all the marketing for a business. The problem with this is, a lot of these companies are specialists in IT, not marketing. They’re specialists in coding or graphic design for example. They’re not necessarily marketers or branding experts.
Just like we're not coding experts!
There is unlikely to be much research behind their strategies, such as who competitors are, or what type of customer you want to attract.
This is where BYB Marketing can help.
The Eureka! moment
BYB Marketing was founded to help businesses with their branding and marketing strategy.
The story starts in 2006.
At 21 years old, BYB Marketing founder Daniel Hopper quit his engineering job, to do a business degree. This resulted in a Master’s Degree in Marketing 5 years later.
In 2015, after having an ice cream business for a short period, real estate sales seemed like a good idea. He figured that it was mostly marketing (Boy, how he was wrong!), and the opportunity to grow his own brand stood out.
Facebook was quite saturated with real estate agents marketing, but Linkedin had very few. Daniel recognised this, and positioning himself as the “Hamilton guy”, by creating content about his city. He figured it was important to know what was happening around town as a real estate agent, and it would be interesting to people.
Daniel started to have regular posts surpassing 10,000 views on Linkedin.
However, it cost precious real estate time to create this content. Real estate is one of those industries where it's all or nothing. You live and breathe it.
Daniel started to realise that his passion lay in marketing, and he was never going to be passionate about real estate. Sharing his marketing knowledge and experience could really benefit businesses.
Most days, Daniel would see businesses creating boring social media content and getting no engagement or websites that reduce the credibility of the brand.
Thus, BYB Marketing was founded to work with business to improve its brand and marketing, to attract more customers.
More customers equal more profit!
BYB Marketing provide marketing strategies to businesses to help their brand attract more customers.
We help you tell your brand's story, with marketing that targets the right customers.
Research | Strategy | Content | Learning
Click the link below to view our individual products & services, and our packages specifically tailored to either new businesses & SME, corporate options, and personal branding.
Located in Hamilton, New Zealand.
The BYB Marketing team
Send us a message
We'd love to help your business achieve your goals and reach more customers.