Improve your marketing skills

50 Weeks of Marketing

50 weeks of Marketing is designed to teach business owners, salespeople, consultants, and marketing professionals more about marketing.

Yes, even marketing professionals.  50 unique marketing topics are explored with theory and practical application.  

That's a lot of marketing topics!

Marketing is a HUGE TOPIC encompassing nearly every aspect of a business. Literally! Everything comes down to how attractive a product or service is to a customer and how well we communicate its ability to solve their problem or reach their goals.

Learn the difference between Google AdWords, Google SEO or Google My Business.

Learn about the segmentation of your market place and targeting customers with your positioning strategy?

If you have no idea what you just read, then you've come to the right place.

This program will help you better understand how to apply marketing to your business, to ultimately attract and convert more customers. 

We talk about 50 unique marketing topics over 50 weeks. In no time, you'll start to understand the marketing lingo and jargon, and how to use marketing to meet your sales goals for 2020.

Some of the marketing topics we explore...

With experience in marketing research, teaching marketing at the tertiary level, over ten years in marketing and sales roles and a master's degree in marketing, we have a heap of knowledge about marketing that we'd like to share.

Attract new customers and retain old ones

Learn how to create better marketing

50 weeks of marketing covers the basics of marketing, the foundations of the theory, how to apply it to your business with all the different tools we have in 2020.

Learn how to produce marketing content for your business that targets and attracts more of your ideal clients or customers. The end result for you is you make more money, and you're happier because you deal with a better quality of customer, who is more profitable to your business.

BYB Marketing business-owner and marketing specialist, Daniel Hopper created this program, from his 10 plus years' experience as a marketer, master's degree in marketing and his time as a marketing academic.

If you sign up for 50 weeks of marketing, you will be sent all the existing content, and then one new topic a week until you have received the 50 different topics.

Check out one of the week's videos below.

50 Weeks of Marketing

Social Media Trends

Part of the video content for week 6, talking about the social media trends for 2020

The first 30-odd topics for 50 weeks of marketing

What people have learnt so far about marketing:

• How does branding work?
• The Marketing Mix
• Can you fake authenticity?
• Brand community
• Content Marketing
• Social media Trends for 2020
• Personal Branding
• Buyer Personas
• The Art of Persuasion
• Ten ways of marketing your business online for free (or low cost)
• Segmentation

• Sales & Marketing funnels
• How keywords work
• Brand loyalty
• Pricing
• Sales vs Marketing
• LinkedIn Tips
• Servicescape and Customer Experience
• Market Research
• Creating Brand Equity
• Networking Tips
• Positioning
• Targeting
• Customer Service
• Marketing Strategy
• Influencer Marketing
• Hashtags
• Co-creation of value
• Advertising
• Differentiation
• Public Relations
• Email Marketing
• Affiliate Marketing
• Google My Business 

You receive all these topics right away when you sign up!

Included will be an exclusive video, a 5-10 page PDF, and a PowerPoint presentation. The content arrives at your email on a Monday (NZ time).

So how much does it cost?

Only $100 for the full 50 weeks.  

That's a heap of learning that will improve your marketing for only a hundred bucks.

Business Owner Daniel Hopper who has created thi taught classes at degree level in New Zealand, and the amount of marketing knowledge you will receive in this 12 month program is more than the average student will get out of their 3-4 year degree. 

Read more

Be as excited to learn about marketing as these students!

Examples of what you will receive

Each week for 50 weeks of marketing, we'll send you content that helps you learn more about marketing and how to apply it to your business.

It's hard to buy something online if you have no idea how good it is...  So we thought we would give away the first two weeks of content for free!

You should get a good idea of the depth and the quality of information about each marketing topic you will learn from 50 weeks of Marketing.

The first two topics are - How does branding work? And the Marketing Mix.

If you're still reading on at this point, I would love to help you attract more customers and become more profitable.

Scroll below to purchase 50 weeks of marketing.  Thanks for your time.

How does branding work?

50 Weeks of Marketing | Week 1

View the video here
Download the document here
Download the PowerPoint presentation here

The Marketing Mix

50 Weeks of Marketing | Week 2

View the video here
Download the document here
Download the PowerPoint presentation here

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